How Do We Market the Co-operative Difference?

“The key is to use absolute authenticity to make a lasting, powerful impact. The truth is there is not one thing that sums up our co-op difference; it’s all the little things that we do differently every day because we are a co-op. We call this ‘Small things, big difference’. The abundance of stories we use to explain this concept are always from real members, customers and colleagues – and mean we can authentically show what it means to be a co-operative.”